Academy of Management Journal
Siloed Sustainability: How Paradox Management Unravels in Integrative Practice Implementation
Organizations often struggle to implement sustainability practices, even when such efforts are strategically prioritized. Through an ethnographic study of LatinCar, the Brazilian subsidiary of a multinational carmaker, we introduce the concept of “integrative practices,” patterns of activity marked by indivisibility, complexity, and non-codifiability, to explain why certain sustainability practices require extensive cross-functional coordination and generate persistent contradictions.
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